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Therefore, China can make the transfer to a "knowledge power" from a "manufacturing power" come true. Thinking from other aspects, the factory closure of Adidas in China is both an opportunity and a challenge. On the one hand, it has to go from the research and technology level, and on the other hand in the meanwhile, is the same truth in the sector of garment manufacturing if "Made in China" intends to realize the transfer to the original field of "Made by China" from the processing plants that adidas casual shoes produce cheap products.

It was said by Mr. Colin Currie who was the Chinese region of Adidas Group's managing director that they felt very excited because the Adidas '2012 light and fearless' sport in sports market of China's core regions by us.It was fully confirmed by us that this time's outdoor expansion activity in China is going to bring us a great promotion to the "2015 strategy". In Chinese market's development, it is our primary tactic to create and promote Adidas brand.

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